Book: Start With Why

Book: Start With Why

“Our actions should start with Why and not What”
~Simon Sinek

Book recommedation - Start with Why by Simon Sinek


  • Knowing your Why or organization Why very important. What makes one tick.
  • If you know your Why? What and How follow.
  • Knowing your Why leads to lasting success, fulfillment and loyalty.
  • Knowing your Why, is leading by inspiration vs by manipulation.
  • Knowing your Why leads to inside out organic growth and communication.
  • Great leaders win hearts before minds. They start with Why.
  • When you know your Why, there is higher sense of purpose and fulfillment.
  • When you know your Why, it is easier to weather hard times or even find opportunity in it.
  • Why is discovered not invented.
  • For values/ guiding principles from your Why to be really effective they have to be verbs.
  • When Why is absent there is internal imbalance, and manipulations thrive.
  • Why is your belief, your purpose. How are the actions, we take for our Why. And What is results.
  • Charisma come from knowing your Why.

Book Summary

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY — the third most popular TED video of all time.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.

START WITH WHY shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

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